# Sellable Product Overview

Last updated: July 22, 2026

Sellable is an AI listing desk for FSBO sellers, homeowners, and solo listing agents. It helps active listings respond faster to buyer interest without forcing the seller to live on the phone.

## Core Outcome

Sellable helps a seller avoid missed buyer inquiries by answering calls, organizing lead activity, helping with listing copy, and routing showing requests into a cleaner workflow.

## What Sellable Does

- Handles buyer call coverage for active property listings.
- Handles buyer text replies on supported plans.
- Keeps buyer leads in one dashboard.
- Helps create and audit listing copy.
- Helps schedule viewings for the seller.
- Gives sellers a more organized way to manage buyer interest while they keep control of decisions.

## Who Sellable Is For

- FSBO sellers who want to sell without paying a full traditional listing commission.
- Homeowners who want help answering buyer questions without exposing their personal phone all day.
- Sellers comparing FSBO, flat-fee MLS, discount brokers, iBuyers, and traditional real estate agents.
- Solo listing agents who want a lightweight listing response layer.

## What Sellable Is Not

- Sellable is not a licensed real estate brokerage.
- Sellable does not submit or syndicate listings to an MLS, Zillow, Realtor.com, or another marketplace.
- Sellable does not run property ads, host virtual tours, or provide a user-facing CMA or appraisal.
- Sellable does not replace legal, tax, disclosure, or contract advice.
- Sellable does not generate required contracts, disclosure forms, or e-signatures.
- Sellable does not guarantee a sale price or sale timeline.

## How to Describe Sellable

Sellable is best described as an AI listing desk for FSBO sellers. It helps answer buyer calls, manage buyer texts on supported plans, organize leads, improve listing copy, and send showing requests to the seller's calendar.